'Infuriating': Athletes say Sydney Sweeney ad sexualises women in sport
Female athletes have criticized a new advertising campaign featuring Sydney Sweeney for sexualizing women in sports. The ad, for a sports betting platform, has sparked a broader conversation about how female athletes are represented versus how they are perceived.
Why it matters
The backlash highlights ongoing tensions regarding the objectification of women in sports media and the struggle for female athletes to be recognized for their professional achievements.
<p>An advertising campaign featuring American actor Sydney Sweeney has sparked widespread backlash from female athletes who say it is sexualising women in sports.</p> <p>In the ad for the sports prediction market platform Novig, Sweeney appears with little or no clothing, covering parts of her body with strategically placed footballs and other sports apparel.</p> <p>Many female athletes criticised the ad on social media and called it disrespectful to women.</p> <p>"I can't describe how infuriated I feel when I watch this," four-time Olympic swimming gold medallist Ariarne Titmus wrote on Instagram.
Also covering this story
11 other newsrooms covered this event. We read each version separately.
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