Sydney Sweeney: Amy Hunt among the athletes to respond to controversial Sydney Sweeney advert
Female athletes are criticizing a viral sports gambling advertisement featuring actress Sydney Sweeney, arguing it sexualizes women in sports. Athletes like Amy Hunt and Gracie Kramer are using the backlash to highlight the hard work and physical reality of professional female sports.
Why it matters
The incident highlights ongoing cultural tensions regarding the representation of female athletes in media versus their actual professional achievements.
Figure caption, 'Sydney Sweeney, this is what women in sport look like!' - Hunt on controversial ad
Female athletes have spoken out against a controversial sports gambling advert starring actress Sydney Sweeney.
The advert has gone viral online and features American Sweeney naked but covering parts of her body with various pieces of sporting equipment.
It has sparked a strong reaction, with many female athletes criticising its sexualisation of women in sport, and how they are being defined by their appearance rather than their achievements as sportswomen.
Amy Hunt, who became a four-time European champion earlier this summer, referenced the advert after she ran a season's best 22.10 seconds to finish fourth in the 200m final at the Ultimate Championship in Budapest on Sunday.
"Sydney Sweeney, this is what women in sport look like," Hunt said in her post-race interview with BBC Sport.
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