Amy Hunt tells Sydney Sweeney 'this is what a woman in sport looks like' after controversial ad
British sprinter Amy Hunt and other female athletes are criticizing a viral gambling advertisement featuring actress Sydney Sweeney. The athletes argue that the ad sexualizes women in sports and diminishes their professional achievements by focusing on appearance.
Why it matters
This reflects a growing cultural movement among female athletes to challenge the objectification of women in sports media and advocate for recognition of their athletic performance.
Image source, Getty Images Image caption, Amy Hunt ran a season's best 22.10 seconds in the 200m at the Ultimate Championship on Sunday
British sprinter Amy Hunt is among the female athletes to speak out against a controversial sports gambling advert starring actress Sydney Sweeney.
The advert has gone viral online and features American Sweeney naked but covering parts of her body with various pieces of sporting equipment.
It has sparked a strong reaction, with many female athletes criticising its sexualisation of women in sport, and how they are being defined by their appearance rather than their achievements as sportswomen.
Hunt, who became a four-time European champion earlier this summer, referenced the advert after she ran a season's best 22.10 seconds to finish fourth in the 200m final at the Ultimate Championship in Budapest on Sunday.
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