Sydney Sweeney’s sports trading ad draws backlash from athletes
Actress Sydney Sweeney is facing backlash from professional female athletes over a new ad campaign for the sports trading platform Novig. Athletes argue the campaign uses sexualized imagery rather than authentic representation of women in sports.
Why it matters
The controversy reflects ongoing debates regarding the objectification of women in marketing versus the promotion of female athletic achievement.
American Eagle is responding to the social media uproar surrounding their recent denim campaign featuring Sydney Sweeney.
Sydney Sweeney is putting her focus on “Just Sports” in her latest ad campaign, but female athletes are less than impressed.
The actress stars in Novig’s new national campaign promoting the sports trading platform ahead of football season. The campaign features Sweeney in a series of provocative shots with sports balls and pieces of athletic gear strategically covering her body.
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While Novig says the campaign is meant to highlight its singular focus on sports, some female athletes are calling attention to what they say is a different issue: how women are represented in the sports world.
Gymnast Gracie Kramer shared videos of herself competing alongside a message directed at the campaign.
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