‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert
Female athletes, including Amy Hunt and Sophie Capewell, are criticizing a viral advertisement featuring actor Sydney Sweeney for sexualizing women in sports. The athletes argue the campaign misrepresents the reality of professional sports and undermines the hard work of female competitors.
Why it matters
This highlights an ongoing cultural debate regarding the objectification of female athletes in marketing versus the promotion of their actual athletic achievements.
British sprinter Amy Hunt and Australian swimmer Ariarne Titmus have called out Sydney Sweeney for her provocative advert. Composite: Guardian Picture Desk British sprinter Amy Hunt and Australian swimmer Ariarne Titmus have called out Sydney Sweeney for her provocative advert. Composite: Guardian Picture Desk Sport ‘Sydney Sweeney, this is what women in sport look like’: female athletes lead backlash against viral advert American actor accused of sexualising women’s sports
British sprinter Amy Hunt leads storm of protest
Prefer the Guardian on Google The US actor Sydney Sweeney is facing a backlash from female Olympians and other athletes, who have accused her of demeaning and sexualising women’s sports by appearing in a controversial advert for a sports prediction company.
Also covering this story
10 other newsrooms covered this event. We read each version separately.
Sydney Sweeney under fire from athletes over nude sports-prediction ad
Sydney Sweeney: Amy Hunt among the athletes to respond to controversial Sydney Sweeney advert
Sydney Sweeney promotes Novig betting app with nude sports photos
Amy Hunt tells Sydney Sweeney 'this is what a woman in sport looks like' after controversial ad
Sydney Sweeney’s sports trading ad draws backlash from athletes
Sydney Sweeney ad sparks fury as female athletes hit back over sexualisation
Amy Hunt hits out at Sydney Sweeney over nude sports betting ad: 'This is what women in sport looks like'
Women athletes condemn ‘sexualised’ Sydney Sweeney commercial
Amy Hunt slams Sydney Sweeney's controversial advert
Former Gymnast Gracie Kramer Lashes Out at Sydney Sweeney Novig Ad After Starting Social Media Trend for Women's Sports
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in