Amazon is replacing its Fire tablet lineup with pricier Alexa-branded tablets starting at $230
Amazon is shifting its tablet strategy by replacing its budget-friendly Fire lineup with new, higher-priced Alexa-branded tablets. The new devices will run on Android and include full access to the Google Play Store.
Why it matters
This marks a significant pivot in Amazon's hardware strategy, moving away from low-cost entry devices toward a more premium, feature-rich market segment.
The new three-model lineup runs Android and includes Google…
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