Hands-on with Amazon’s Alexa Tablet 12 Pro and its wild new matte display
Amazon has introduced the Alexa Tablet 12 Pro, a premium Android tablet featuring a unique Nanomatte display designed to eliminate glare. This device marks a shift for Amazon, moving away from the budget-focused Fire tablet brand toward a more competitive, high-end hardware experience.
Why it matters
Amazon's pivot to full Google Play support and premium hardware signals a direct challenge to Apple's dominance in the tablet market.
Amazon’s Fire tablets are notable for being dirt cheap. While they’re great for kids, they don’t offer a premium Android tablet experience. The company’s new $499 Alexa Tablet 12 Pro is an attempt to build a device someone might actually want to use. It’s one of a few new Android tablets Amazon announced today, and it’s the one you need to know about.
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