Amazon's new Alexa Tablets drop the Fire branding but are more Android than ever
Amazon is rebranding its tablet lineup, moving away from the 'Fire' branding. The new devices will feature a more standard Android experience, including the integration of the Google Play Store.
Why it matters
This shift signals a major change in Amazon's hardware strategy, potentially opening its ecosystem to broader app compatibility and reducing reliance on its proprietary app store.
Amazon killed its app store,…
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