RIP, Amazon Fire tablets: 2011-2026
Amazon is discontinuing its Fire tablet line after 15 years, replacing the budget devices with a new, higher-priced series of Alexa-branded tablets. The new devices run on Android and are positioned as a premium evolution of the company's hardware strategy.
Why it matters
It marks a significant shift in Amazon's consumer hardware strategy, moving away from budget-focused tablets toward more integrated, premium AI-assisted devices.
Amazon founder Jeff Bezos introduced the Kindle Fire tablet in 2011. EMMANUEL DUNAND/AFP via Getty Images Amazon is phasing out its Fire-branded tablets after 15 years. The company's new line of tablets has its Alexa+ voice assistant built in and likewise lean into Alexa branding. The new Alexa Tablets cost between $229.99 and $499.99 and run on Android. Goodbye, Amazon Fire tablets. You lasted longer than the Fire Phone. After 15 years, the e-commerce giant is discontinuing its Fire tablets and replacing the budget-friendly devices with a new line of pricier tablets that have its Alexa+ voice assistant built in. An Amazon spokesperson told Business Insider that the company will continue to sell through its current inventory of Fire tablets, but is no longer manufacturing new units with that branding.
Also covering this story
5 other newsrooms covered this event. We read each version separately.
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