4 ways Amazon’s new Alexa tablets eclipse the Fire line
Amazon has launched a new line of Alexa-powered Android tablets that feature premium hardware and, for the first time, native support for the Google Play Store. The devices, including a 12-inch Pro model, signal a shift in Amazon's strategy toward higher-end, versatile consumer electronics.
Why it matters
By integrating Google Play and AI-driven Alexa+ features, Amazon is directly challenging the dominance of standard Android tablets and iPads in the premium market.
Amazon just upped its game with new Android tablets for entertainment and work.
Read full bio October 9, 2026, 3:10 pm ET
Amazon ZDNET’s key takeaways Three new Amazon Alexa tablets feature Alexa+ and premium construction, including a 12-inch Pro model. The tablets finally support Google Play, addressing a pain point for users. Amazon also launched two new Kids’ Tablets. Amazon just announced three new Alexa Tablets, a trio of AI-powered Android tablets for work and entertainment with a more “Pro” build. The new tablets are an unexpected upgrade for Amazon, and an indication that the company is moving away from budget-focused tablets to more premium devices.
Also: 6 ways to make Android look and work more like iOS
Also covering this story
12 other newsrooms covered this event. We read each version separately.
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Amazon’s new Alexa Tablets are an iPad-inspired reboot, complete with the Play Store - 9to5Google
Amazon unveils new Alexa tablets with Alexa+ and Google Play Store access
Amazon's new Alexa Tablets drop the Fire branding but are more Android than ever
Amazon is launching a new range of Android tablets featuring Alexa+ • Межа
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