Taking Aim At The iPad Pro For Less Than Half The Price

It's a promising tablet that starts at about $500.

Cherlynn Low for Engadget Add Engadget on Google: Preferred Source Google Discover When it comes to tablets, only a few names are left standing: iPads , Galaxy Tabs , Surface and Fire . Amazon's Fire tablets have acquired a bit of a cult following, thanks mostly to the value they deliver for their relatively low prices. So it's a bit of a risky move for the company to announce today that it's completely replacing that line with a new family of Alexa tablets. The good news is, you'll still find the new 8-inch and 11-inch models fairly comparable to the Fire HD 8 and Fire HD 10. And the (probably) better news? The new Amazon Alexa Tablet 12 Pro looks set to take on the iPad Pro.