Why Apple waited on iPhone Duo and priced its first foldable at $1,999
Apple executives John Ternus and Greg Joswiak discuss the company's strategic delay in entering the foldable phone market. They explain the rationale behind the $1,999 price point for their first foldable device.
Why it matters
Understanding Apple's product strategy provides insight into the future of mobile hardware and market positioning for premium technology.
Apple CEO John Ternus and marketing chief Greg Joswiak have explained why the company waited to release iPhone Duo, how it…
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