Samsung braces for Apple’s new foldable iPhone
Samsung is launching a marketing campaign to defend its market share in the foldable smartphone segment following Apple's release of the 'Duo' foldable iPhone. Analysts expect Apple to significantly impact the competitive landscape, though Samsung maintains a lead in distribution and experience.
Why it matters
This represents a major shift in the high-end smartphone market, as Apple's entry into the foldable category validates the form factor and challenges Samsung's dominance.
Add TT as Preferred Source Samsung Electronics Co launched a publicity campaign for its foldable phones, touting its hardware advantage and its early entry into the segment as it seeks to fend off a major challenge from Apple Inc.
Apple on Wednesday unveiled the Duo, a folding US$1,999 iPhone aimed at shaking up a category long dominated by Samsung and Chinese companies such as Huawei Technologies Co (華為), whose devices have struggled to move beyond a niche audience.
Apple adopted the passport-shaped design that Samsung Electronics unveiled less than two months ago with the Galaxy Z Fold 8, priced at US$1,899 and powered by Alphabet Inc’s Gemini artificial intelligence (AI).
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