Apple addresses iPhone Duo copycats
Apple executives addressed the release of their new foldable iPhone Duo, acknowledging that while competitors like Samsung and Huawei beat them to market with similar form factors, Apple maintained secrecy regarding its unique nano-texture display. The interview highlights a shift in leadership style under new CEO John Ternus, who is characterized as a hands-on engineer.
Why it matters
It provides insight into Apple's product development culture and competitive strategy in the high-stakes foldable smartphone market.
Apple was far from the first company to announce a passport-shaped folding phone this year, but that doesn’t mean it wasn’t copied. As my colleague Dom Preston already explained, it’s almost impossible to keep product development secret when Apple and its competitors all share the same global suppliers.
Apple’s new CEO John Ternus and head of marketing Greg ‘Joz’ Joswiak addressed the topic during an interview with TechRadar’s Lance Ulanoff and Mark Spoonauer of Tom’s Guide.
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