Skims pulls advent calendar over customer complaints
Fashion brand Skims has pulled its US$148 holiday advent calendar from sale following widespread customer complaints regarding the low quality of its contents. The company has issued an apology and is offering full refunds or store credit to affected shoppers.
Why it matters
This incident highlights the reputational risks brands face when high-priced luxury items fail to meet consumer expectations in the age of social media-driven accountability.
Fashion and apparel brand Skims is co-founded by American reality TV star Kim Kardashian.
Listen Summarise Skims removed its US$148 holiday advent calendar after shoppers said it was poor value and full of cheap items like hair accessories and keychains. The company apologised, offered refunds or store credit, and said customer feedback will shape future releases. The backlash is a setback for Skims as it grows beyond shapewear into beauty and other partnerships, with beauty planned for 2027. AI generated
LOS ANGELES – Skims pulled its limited-edition holiday advent calendar from its website after customers complained it was not worth the price.
The fashion and apparel brand co-founded by American reality TV star Kim Kardashian removed the US$148 (S$189) item from its website, according to a person familiar with the matter who was not authorised to speak publicly.
Headlinne story · 5 newsrooms
Kim Kardashian Brand Skims Offers Refunds Following Holiday Advent Calendar Backlash
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