Kim Kardashian's Skims offers refunds for $148 advent calendar after backlash
Skims, the shapewear brand co-founded by Kim Kardashian, is offering full refunds for its $148 advent calendar following widespread social media backlash. Customers criticized the product for containing low-quality items that did not meet expectations.
Why it matters
The incident highlights the power of social media in influencing brand reputation and consumer relations for high-profile celebrity-backed companies.
Image source, Getty Images/Skims Image caption, Kim Kardashian's firm Skims will refund people who bought the advent calendar
Kim Kardashian's Skims is offering customers refunds for its $148 (£110) advent calendar which has been widely criticised on social media.
The accessories advent calendar promised "twelve days of fun surprises" but has been mocked online for the quality of its contents, such as hair clips and keychains, with some comparing them to something you would find down the back of a sofa.
A spokesperson for Skims has told a number of media outlets "for some, the calendar didn't meet expectations" and the company has "personally contacted every customer" to offer a full refund or credit to put towards other products".
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