$276 for hair ties? Skims offers advent calendar refunds after online backlash
Skims is offering full refunds to customers after its $276 advent calendar faced intense backlash for containing low-value items like hair ties and bobby pins. Viral social media videos highlighted consumer disappointment, leading the brand to acknowledge the product failed to meet expectations.
Why it matters
This incident illustrates the power of social media influencers and viral consumer feedback in forcing brand accountability and customer service changes.
After intense customer backlash , Kim Kardashian's apparel brand is offering refunds to anyone who purchased the calendar. The package costs $276 Cdn (or $148 US — a relative premium), is advertised as "12 fun days of surprises" and contains an assortment of hair ties, bobby pins and key chains.
Viral unboxing videos posted over the weekend by disappointed customers have called the pricey calendar "a mess " and a scam .
"Are we serious right now?" exclaimed influencer Kayla Ryan as she opened the package for Day 4 to reveal three pink bobby pins. She called it "the worst advent calendar I have ever seen" in her Saturday video which accrued more than 20 million views as of Monday morning.
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