Kim Kardashian’s SKIMS Does Damage Control After $148 Advent Calendar Backlash - Report
SKIMS, the brand founded by Kim Kardashian, is offering refunds or store credit following widespread backlash over the value of its $148 advent calendar. Viral social media criticism labeled the product's contents as poor quality and overpriced.
Why it matters
This incident highlights the power of social media influencers and viral content in forcing corporate accountability and customer service adjustments for high-profile consumer brands.
A TikTok creator posted a video unboxing the Kardashians' SKIMS advent calendar. The calendar reportedly sold out after its launch, with interested shoppers placed on a waiting list. The video went viral, gaining more than 45 million views. The creator appeared disappointed while opening the products and said, "Kimberly, you're genuinely about to piss me off. This is way too expensive."
Following the video's circulation, online users criticized the brand, arguing that the calendar's contents were not worth the price.
One user said, "You can get better stuff at Dollar Tree ?." Another user commented, "They literally did this so u spend $150 and more with the gift card cuz they knowwww no one's gonna just spend $150; all it took was $20 worth of bullshit to make people spend $200 or 250 lmfaoooo."
Also covering this story
2 other newsrooms covered this event. We read each version separately.
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