Buying Apple’s wall-mounted HomeView? The mount costs extra
Apple's new HomeView smart display requires customers to purchase separate mounting hardware to use the wall-mounted version. This additional cost is not included in the base $299 price, leading to criticism regarding transparency.
Why it matters
Illustrates consumer concerns regarding 'hidden' costs in premium hardware ecosystems and Apple's pricing strategies.
The HomeView smart home display announced by Apple today comes in two models that both cost $299: one with a speaker base, and the other being a self explanatory “Wall Mounted” version. If you want the latter, however, you’ll actually have to pay at least $59 more — the mounts required to actually affix the display to your wall are sold separately. Maybe calling it the “Mountless” version would have been more accurate?
Apple isn’t exactly shouting about that sneaky additional premium for wall-mounted HomeView customers. The details are mentioned in the small print at the bottom of the product announcement page:
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