Business Insider·4 min read·medium

Apple's best defense in the AI race could be winning your home

Apple's best defense in the AI race could be winning your home
✦AI Summary

Apple is hosting an event to unveil new smart-home devices, signaling a strategic shift to compete with Amazon and Google. The move aims to strengthen Apple's ecosystem as other tech giants develop independent AI hardware that could bypass the iPhone's distribution dominance.

Why it matters

This represents a defensive pivot for Apple to maintain its control over consumer hardware as the AI landscape threatens to diminish the iPhone's role as the primary gateway to digital services.

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Apple is rolling out a big update on Monday. Benjamin Fanjoy/Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here . Apple's defending its distribution moat by setting up one around your home. At 9 a.m. ET, the company will hold an event — "Welcome Home" — where it's expected to unveil some smart-home devices as part of its bigger strategy in the space. Details are scant. Apple's teaser only includes a catchy tune and someone doing a trendy hobby (cross-stitching). But according to Bloomberg's Mark Gurman , we'll learn more about HomeView, which will serve as a sort of hub to interact with and direct Apple's smart devices in your home. It's a big push for Apple into the smart-home market, where it hasn't succeeded as much as rivals Amazon and Google.

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