Apple’s new home gadgets are here, from a talking screen to a smart doorbell
Apple has launched a new suite of smart home devices, including the HomeView smart display, a new Apple TV 4K, and HomePod mini 2, alongside co-developed cameras, locks, and thermostats. This move signifies Apple's deeper entry into the smart home market, with a strong emphasis on integrating its rebuilt Siri AI, powered by Apple Intelligence.
Why it matters
This launch marks Apple's significant push to compete with established smart home players like Amazon and Google, potentially reshaping the market. The success of these new products will largely depend on the performance and integration of Apple's advanced AI assistant, Siri, into daily home life.
Apple has been in the smart home business since 2014 without ever making much of a smart home. HomeKit gave iPhone owners a tidy app and a long list of compatible gadgets, the HomePod and Apple TV did hub duty quietly in the background, and everything you would actually bolt to a wall or point at the front door came from somebody else. Amazon had the Echo Show and Ring. Google had the Nest Hub and its thermostats. Apple had an app.Tuesday's Welcome Home event in New York was Apple finally building the rest of the house.
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