Apple Store Down Ahead of iPhone Duo Pre-Orders
Apple's online store has gone offline in preparation for pre-orders of the new iPhone Duo, the company's first foldable smartphone. The device will be available in multiple storage capacities starting at $1,999 in the U.S.
Why it matters
The launch of a foldable iPhone represents a significant shift in Apple's hardware strategy and a major event for the global consumer electronics market.
Apple's online store is down ahead of iPhone Duo pre-orders, which begin at 5:00 a.m. Pacific Time on Friday, October 16.
"We love that early energy," reads the Apple Store 's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, rather than the 12:01 a.m. start time it previously used.
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