Prep your cart before iPhone Duo preorders open tomorrow
Apple has opened a pre-configuration feature for its upcoming iPhone Duo foldable phone ahead of official preorders. Customers can customize their device specifications and save them to their cart to expedite the checkout process when sales begin.
Why it matters
This strategy allows Apple to gauge consumer demand and streamline the high-traffic launch window for a significant new hardware product.
Apple’s iPhone Duo foldable phone opens for preorder tomorrow, October 16th, at 8am ET / 5am PT, but you don’t have to wait until then to get your order mostly sorted. The company’s product page for the phone now lets you select the color you want, along with storage capacity, carrier preference, and whether you want to set up a trade to make the $1,999 foldable a little cheaper.
Also covering this story
One other newsroom covered this event. We read that version too.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in