How Apple can win the smart home
Apple is hosting a dedicated smart home event to unveil new hardware, including a rumored 'HomeView' smart display. The company aims to integrate Siri AI and Apple Intelligence to compete with established smart home ecosystems from Google and Amazon.
Why it matters
This marks a strategic pivot for Apple to reclaim relevance in the smart home market by shifting focus from content consumption to integrated home automation.
This week, Apple is hosting its first-ever dedicated smart home event. While the company hasn’t shared details about what it will reveal at the “Welcome Home experience” in New York City on Tuesday, October 13th, it doesn’t take an army of internet sleuths to deduce we’ll get news about Apple Home — specifically, new hardware. Apple finally seems to be taking the smart home seriously.
Also covering this story
5 other newsrooms covered this event. We read each version separately.
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