Vietnamese jewelers add diamonds to iPhone 18 Pro Max, with price up to $11,100

A Vietnamese luxury brand, G'ACE International, has launched a limited-edition iPhone 18 Pro Max featuring diamonds and titanium components. The customized device is priced between $9,200 and $11,100, with only 10 units being produced.
Why it matters
This highlights the growing market for ultra-luxury customization of mass-produced consumer electronics, catering to high-net-worth collectors.
Wednesday, September 30, 2026, 20:27 GMT+7
G'ACE International, a luxury craft brand based in Ho Chi Minh City, has introduced a limited-edition iPhone 18 Pro Max customized with diamonds and high-strength metals, with the top version priced at up to US$11,100.
Several iPhone 18 Pro Max Prime Master Diamond 0.79 CT units, each featuring a 0.79-carat diamond. Photo: Quoc Phan / Tuoi Tre
Named the iPhone 18 Pro Max Prime Master Diamond 0.79 CT, the customized phone features a 0.79-carat diamond and took nine days and nights of technical work to complete, G'ACE said.
The most eye-catching feature is on the rear camera module, where artisans placed a diamond named Prime Element at the point where the three lenses meet.
To produce the finished 0.79-carat stone, the artisans cut it from a round high-pressure, high-temperature lab-grown diamond rough weighing around 1.5-1.8 carats, according to G'ACE.
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