Apple set to sell 6 million iPhone Duos in 2026: Counterpoint Research
Counterpoint Research estimates that Apple will sell 6 million units of its new $1,999 foldable 'iPhone Duo' in 2026. The report also notes that Apple's iPhone 18 Pro series is performing well in China despite a broader market downturn.
Why it matters
This provides insight into Apple's strategy for the high-end foldable market and its competitive standing in China.
By Vlad Savov Apple Inc. is set to sell about 6 million units of the iPhone Duo this year, Counterpoint Research said, offering the first estimate for how the company's inaugural foldable device will fare. The figure, more typical of the niche foldable segment than Apple's usual smartphone sales, is contingent on how well the company ramps up production of the new hardware, Counterpoint senior analyst Ivan Lam said. Priced at $1,999 and set for an October release, the iPhone Duo sits atop the Apple lineup and carries industry-wide hopes for stoking greater interest and sales of foldables. Market researcher IDC estimates foldables will grow 13% to 22.9 million units shipped this year with Apple's help. Without the iPhone Duo, the segment would have seen a decline, it said.
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