Financial Times·1 min read·medium

John Ternus’s first test at Apple: selling a $2,000 foldable iPhone - Financial Times

John Ternus’s first test at Apple: selling a $2,000 foldable iPhone - Financial Times
AI Summary

John Ternus faces a significant challenge in his new role at Apple as he oversees the launch of a high-end $2,000 foldable iPhone. This product represents a major strategic shift for the company's hardware lineup.

Why it matters

Apple's entry into the foldable smartphone market is a pivotal move that could redefine the premium mobile device segment.

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