Apple (AAPL) Sets iPhone Launch Event. The First Under New CEO John Ternus
Apple is set to host a product launch event on September 9, which will be the first major event led by new CEO John Ternus. Analysts anticipate the unveiling of the iPhone 18 Pro, a foldable iPhone model, and new AI-integrated features.
Why it matters
This event marks a leadership transition at one of the world's most valuable companies and signals Apple's strategic pivot toward foldable hardware and AI-driven consumer technology.
Apple (AAPL) Sets iPhone Launch Event. The First Under New CEO John Ternus Fatima Gulzar Sun, September 6, 2026 at 6:12 PM EDT 4 min read AAPL -2.51% 005930.KS +5.68% Trade Apple on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
CNBC and Reuters reported that Apple Inc. (NASDAQ: AAPL ) will hold its next product launch event on September 9 at Apple Park in Cupertino, marking incoming CEO John Ternus's first major event since taking over from Tim Cook. He became executive chairman on September 1.
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