What we expect from the upcoming Apple launch
Apple is expected to unveil its first foldable iPhone at an upcoming event, marking a significant shift in the company's hardware strategy. The device is anticipated to feature a large, iPad-like display and a premium price point exceeding $2,000.
Why it matters
Apple's entry into the foldable market could validate the form factor for mainstream consumers and shift competitive dynamics in the smartphone industry.
It’s finally happening — this week, we are (probably) about to see Apple’s first foldable iPhone, more than five years after Samsung launched its first foldable phone.
Apple’s annual iPhone release events are always interesting in one way or another, but this year’s presentation is one of the most anticipated in a while. As Tim Cook hands off the CEO role to former Vice President of Hardware Engineering John Ternus, people have high expectations for Apple’s next devices, especially since the company is embracing an entirely new form factor.
While Apple is usually tight-lipped about its product launches, there are always inevitable leaks, giving us insight into what we might see during the September 9 Apple event . While the foldable iPhone is most exciting, we’re also anticipating news about AirPods, HomePods, and the non-foldable iPhone 18 line.
Also covering this story
3 other newsrooms covered this event. We read each version separately.
Apple iPhone 18 Pro, foldable iPhone prices leaked on multiple websites: What to expect
What To Expect At September 9 Apple Event: Foldable iPhone, iPhone 18 Pro
Apple (AAPL) Sets iPhone Launch Event. The First Under New CEO John Ternus
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