Jaguar unveiled its first all-electric car, starting at $130,000, two years after a divisive rebrand
Jaguar has unveiled its first all-electric vehicle, the Type 01 grand tourer, with a starting price of $130,000. The vehicle is scheduled to go on sale in early 2027 following a major brand restructuring.
Why it matters
This launch represents a critical pivot for Jaguar as it attempts to reposition itself as a luxury electric-only brand.
The Type 01 grand tourer, designed and built in the U.K., goes on sale…
Also covering this story
7 other newsrooms covered this event. We read each version separately.
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Jaguar Unveils £130,000 Electric Car in UK Brand’s Reboot - Bloomberg.com
Jaguar's controversial rebrand finally makes sense with the unveiling of the bold Type 01 - Creative Bloq
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