Creative BloqYesterday·4 min read·medium

Jaguar's controversial rebrand finally makes sense with the unveiling of the bold Type 01 - Creative Bloq

Joe Foley

✦AI Summary

Jaguar has unveiled the Type 01, a high-performance electric grand tourer that follows the brand's controversial rebrand. The vehicle features a 1,015 horsepower engine and a design inspired by the classic E-Type, aiming to shift focus from recent marketing backlash to product performance.

Why it matters

This launch represents a critical pivot for Jaguar as it attempts to reconcile its luxury heritage with a modern, all-electric future in a competitive EV market.

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(Image credit: Jaguar) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter It's been almost two years since the controversial Jaguar rebrand . The fact that it feels like less is probably a sign that the objective was achieved. The drastically different new identity kept a fading brand in the news, and kept people talking about it right up until last night's unveiling of the Type 01 production car in New York.

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