iPhone 18 Pro and iPhone Duo hot-take

The iPhone Duo, Apple's first foldable smartphone, has received early praise for its refined build quality and software integration. Despite its high price point and some ergonomic quirks, it is viewed as a polished entry into the foldable market.
Why it matters
Apple's entry into the foldable category marks a significant shift in the mobile market, potentially setting new standards for hardware refinement and software usability.
Now that we've had a few days to mull over Apple's newest iPhones, it's time to share our initial thoughts.
Some things are as clear as day - Apple will still sell every new iPhone that it manufactures, and it's almost a 100% certainty that it will struggle to keep the iPhone Duo in stock.
With that out of the way, here's our hot take.
Apple is said to have been actively working on its first foldable since at least 2019. Reportedly, Tim Cook came back from a trip to China, apparently very energized about foldables.
We heard Apple would launch its first folding phone in 2023, then 2024, then we were almost sure it was going to happen in 2025. But it finally happened in 2026. And it's clear that Apple made smart use of all that time.
Also covering this story
11 other newsrooms covered this event. We read each version separately.
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