Business Insider·3 min read·medium

Apple's first smart home device, the HomeView, is here

Apple's first smart home device, the HomeView, is here
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Apple has officially launched the HomeView, a $299 smart home hub designed to integrate with its existing ecosystem. The announcement coincides with a leadership transition, as new CEO John Ternus oversees the company's expansion into new hardware categories.

Why it matters

The HomeView is a strategic move to increase ecosystem 'stickiness,' making it more difficult for users to switch to competing platforms like Google or Amazon.

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Apple has unveiled HomeView. Apple Apple's first smart home device is here. The Apple HomeView is a new device with a screen and speaker that acts as a control hub for your connected home devices. It's the latest attempt by Apple to make its ecosystem more "sticky," or harder to leave. Apple has officially entered into a new product category: the smart home. The company on Tuesday announced the HomeView, a new AI-powered connected hub designed to reside in your home and control your connected home accessories. The device consists of a 7-inch screen that sits atop a speaker base and works with Siri. "Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing, said in a statement.

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