Whoop launched a social network where every user has a ‘verified heartbeat’
Whoop has launched a new social network called 'Humans' that allows users to share fitness and health data from their wearables. The company emphasizes that the platform is designed to be authentic by verifying that every user is a real person.
Why it matters
The integration of health data into social networking represents a shift in how fitness tracking companies are attempting to increase user retention and community engagement.
Starting Thursday, Whoop members can share their data from its wearables on the app’s new Whoop Humans social network. Users can make their metrics, activities, and achievements visible to other Whoop wearers, post Story-like “Moments” with photos and captions, and add comments and reactions on other members’ posts.
Whoop claims its platform is “entirely human,” unlike other social media platforms that are “saturated with artificial intelligence, automated accounts and bots, and manufactured content.”
Whoop CEO Will Ahmed says Humans is “the most verifiably human network ever launched. Every account represents a real person with a verified heartbeat.” Whoop says its existing Teams social feature “will remain available,” allowing people to share strain, recovery, and sleep data along with group leaderboards.
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