Whoop just launched a social network
Whoop is launching a new social feature called 'Humans' that allows members to share specific health data with friends and family. This move marks a shift toward more intimate, personalized wellness tracking compared to their existing group-based 'Teams' feature.
Why it matters
The feature signals a broader industry trend of fitness wearables pivoting toward medical wellness and long-term health monitoring for aging populations.
Whoop, the maker of screen-less fitness bands, is launching a social network on Thursday that lets its members follow friends and family and share their health data.
The network, called Whoop Humans, will be rolled out in the Whoop app to members at every membership tier at no extra cost. Members can follow anyone on Whoop and choose what to share, from sleep and recovery to workouts and achievements. Followers can react and comment; members can also attach photos and commentary to their data. It’s all opt-in, CEO Will Ahmed tells us.
Whoop already has a social feature, Teams, which a little more than half its customers use, according to the company. But Teams is built around groups and leaderboards, and everyone in a group sees everyone else’s information.
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