What does Apple’s first foldable iPhone mean for the market?
Apple has launched its first foldable smartphone, the iPhone Duo, amid high demand and supply constraints. The release serves as a critical test for new CEO John Ternus as Apple attempts to enter a market segment previously dominated by competitors like Samsung and Huawei.
Why it matters
The success of the iPhone Duo is a major indicator of Apple's ability to innovate in the hardware space under new leadership and compete in the premium foldable device market.
Apple’s first folding phone, the iPhone Duo, hit stores around the world on Friday with a price tag of about US$2000 and less of the fanfare that accompanied previous iPhone launches. From Singapore and Shanghai to London and San Francisco, demand was strong but with sales rationed, there were fewer of the round-the-block queues and overnight camp-outs that once marked new iPhone days. Competitors such as Samsung Electronics and Huawei Technologies have sold premium foldable phones for years a ears and the Duo is a test of whether Apple can reinvent the small foldable mobile market the way the iPhone did for smartphones.
It is also an early challenge for Apple’s new CEO John Ternus, the former hardware chief who unveiled the phone barely a week after taking charge in September.
Headlinne story · 8 newsrooms
Apple Launches First Foldable iPhone Amid Strong Demand and Early Screen Damage Reports
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12 other newsrooms covered this event. We read each version separately.
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