Apple’s iPhone Duo hits stores with supply short, demand high
Apple has launched its first foldable smartphone, the iPhone Duo, which has seen high demand and limited supply globally. Despite the high price point of nearly $2,000, the device has drawn significant crowds and long queues at retail locations.
Why it matters
This marks Apple's entry into the foldable device market, a category previously dominated by competitors, signaling a major shift in their hardware strategy.
Add TT as Preferred Source Apple Inc quickly sold out of its limited in-store inventory for the new iPhone Duo, underscoring the strong demand for a foldable device that starts at nearly US$2,000.
The phone went on sale on Friday, bringing back the once-familiar sight of people lining up overnight to get their hands on it first. Marking the company’s most radical reinvention in the iPhone’s nearly two-decade history, the Duo is a major bet that Apple can establish itself in a category that is remained a niche so far.
Apple’s latest gadget packed stores from New York to Beijing and Singapore. The early turnout featured customers collecting their preorders, some trying their luck to secure limited inventory for walk-in purchases, and resellers hoping to flip the devices for a higher price.
Headlinne story · 8 newsrooms
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