The iPhone 18 Pro is selling well in China for three reasons
Apple's iPhone 18 Pro series has become the top-selling smartphone in China, reversing a broader market decline. Analysts attribute this success to the delayed launch of the base model, competitive pricing, and aggressive retail promotions.
Why it matters
Apple's ability to maintain market dominance in China despite economic headwinds is a critical indicator of brand loyalty and premium market resilience.
A new market intelligence report says that the iPhone 18 Pro and Pro Max are selling well in China , making Apple the best-selling brand in the country during the launch week.
Counterpoint Research has said there are three reasons for the popularity of Apple’s latest iPhone …
Rising costs have seen overall sales of new smartphones in China decline 17% year on year since July, according to Counterpoint Research’s China Weekly Smartphone Sell-Out Tracker. However, the firm reports that this trend was reversed by the launch of the iPhone 18 Pro.
During the first three days of its sales (which accounted for only three days in Week 38), the iPhone 18 Pro series recorded 12% YoY growth compared with the iPhone sales. The strong initial performance helped Apple move into the No. 1 spot in sales in Week 38, with a 33% share of China’s smartphone market.
Also covering this story
3 other newsrooms covered this event. We read each version separately.
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