Tesla drops 'Full Self-Driving' name in Europe after regulator push
Tesla has rebranded its 'Full Self-Driving (Supervised)' system to 'Assisted Driving' in Europe following pressure from German regulators who deemed the original name misleading. The company faces ongoing legal and regulatory scrutiny in both Europe and the U.S. regarding the safety and marketing of its autonomous driving technology.
Why it matters
This highlights the growing regulatory pushback against the marketing of semi-autonomous vehicle technology and the potential legal liabilities for manufacturers.
Elon Musk 's automaker Tesla has changed the brand name of its "Full Self-Driving (Supervised)," or FSD, system in Europe to "Assisted Driving" after German regulators called the branding "somewhat misleading."
The package is still sold under the Full Self-Driving (Supervised) branding in the U.S. as a $99 per month subscription for Tesla owners.
Tesla is gunning for approvals across Europe, where EV sales have been on the rise this year amid soaring fuel costs caused by the war in Iran, and where Tesla sales have shown signs of recovery from a sales slump last year.
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