Quartz·1 min read·easy
Tesla is rebranding "Full Self-Driving" as "Tesla Assisted Driving" in Europe
✦AI Summary
Tesla is rebranding its 'Full Self-Driving' software to 'Tesla Assisted Driving' for the European market. The change is part of the company's effort to secure regulatory approval across the continent.
Why it matters
The rebranding highlights the ongoing tension between autonomous driving marketing claims and strict European safety regulations.
The automaker has begun using the new name on its…
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