TechCrunch Mobility: The Cybertruck experiment is over
Tesla plans to discontinue the Cybertruck next year following lower-than-expected sales and failure to meet original performance and pricing promises. The vehicle, which initially generated significant hype, struggled to transition from a niche novelty to a mass-market product.
Why it matters
The failure of the Cybertruck serves as a case study in the limitations of design-led marketing versus practical consumer expectations in the EV market.
Welcome back to TechCrunch Mobility , your hub for the future of transportation and now, more than ever, the role AI is playing in it. To get this in your inbox, sign up here for free — just click TechCrunch Mobility !
Almost seven years ago, while clutching a laptop, my phone, and a notebook in a sea of Tesla fans, I watched head designer Franz von Holzhausen throw a metal, baseball-sized ball at the driver’s-side window of the Cybertruck . The result was cracked glass — actually, two by the end of the presentation — and some awkward jokes and chuckling by CEO Elon Musk .
I have witnessed a number of stunning, odd, and fantastical moments at Tesla events. But the Cybertruck reveal was the most interesting — and not because of the postapocalyptic design. It was the crowd.
Also covering this story
One other newsroom covered this event. We read that version too.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in