Good riddance, Cybertruck!
Tesla is winding down production of the Cybertruck to prioritize the upcoming Cybercab, marking a significant shift in the company's product strategy. The article frames this as a failure of the Cybertruck, citing low sales and Elon Musk's recent political spending as factors in the vehicle's decline.
Why it matters
The pivot reflects the volatile nature of Tesla's product roadmap and the potential impact of the CEO's public political involvement on brand perception.
I’m calling it: time of death, November 6th, 1:30 AM, by tweet.
Elon Musk’s declaration Friday that Tesla would be “winding down” production of the Cybertruck next year to make room for the Cybercab was fascinating for a number of reasons. First, it was a humiliating way to kill a vehicle that was once hailed as the pinnacle of Tesla’s engineering — faster than a Porsche 911, more powerful than an F-150, able to leap over the Model Y as a singular representation of Musk’s Blade Runner-inspired designs for the future. “I think the Tesla Cybertruck is our best product ever,” he declared during a 2019 earnings call. (He prefaced the statement by saying, “This could be totally wrong. I could be totally out to lunch here.” It would appear so!)
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