TechCrunch·3 min read·medium

Pixel Tag, Google’s $30 Android-ready answer to Apple’s AirTag, is now available

S
Sarah Perez
Pixel Tag, Google’s $30 Android-ready answer to Apple’s AirTag, is now available
✦AI Summary

Google has released the Pixel Tag, a $30 Bluetooth and ultra-wideband tracking device designed for Android users. It features a slim, oval design and integrates with Google's Find Hub for precision location tracking.

Why it matters

This product launch marks Google's direct entry into the consumer item-tracking market, providing Android users with a native alternative to Apple's AirTag.

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Google’s answer to Apple’s AirTag, the Google Pixel Tag , goes on sale starting Tuesday, allowing Android users to track items like their keys, wallet, or bag using their smartphone’s built-in Find Hub.

First announced in August , the $29.99 device takes cues from the AirTag and other lost-item finders by offering connectivity via Bluetooth and ultra-wideband for precision finding. This lets Android device owners, including Pixel Watch wearers, locate their missing items using a combination of visual distance and directional guidance.

Plus, the tag has a built-in speaker to play a chime that helps you locate your item if nearby. (Or, if you’ve lost your phone, you can press the button on the Pixel Tag twice to ring it, too.) You can choose between three different levels of loudness in the settings within the Find Hub, with the maximum volume around 80 decibels.

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