The Verge·3 min read·medium

Google’s Pixel Tag tracker is now available

A
Andrew Liszewski
Google’s Pixel Tag tracker is now available
✦AI Summary

Google has officially released the Pixel Tag, an item tracker designed to compete with Apple's AirTag. The device features UWB and Bluetooth 6.0 support, offering precise location tracking within Google's Find Hub network.

Why it matters

The entry of a major player like Google into the item-tracking market increases competition and interoperability within the Android ecosystem.

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After years of third-party Android trackers from companies like Samsung, Motorola, and Pebblebee, Google’s Pixel Tag is now available for purchase. First announced in August, the Pixel Tag is designed to work with Google’s tracking network and app that was renamed the Find Hub last year. The Pixel Tag is priced similar to Apple’s AirTag 2. A single tracker costs $29.99 while a four-pack is discounted to $99.99.

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