Oura to acquire AI-native primary care startup Counsel Health for $625M
Oura is acquiring AI-native primary care startup Counsel Health for $625 million to integrate medical services directly into its smart ring app. This move aims to expand Oura's health offerings beyond fitness tracking into preventative and chronic care.
Why it matters
This acquisition signals a major shift in the wearable tech industry, moving from passive data collection to active, AI-driven healthcare delivery.
Oura announced on Tuesday that it’s acquiring AI-native primary care company Counsel Health for $625 million. The deal comes a few weeks after Oura postponed its up to $2.2 billion IPO indefinitely, citing “uncertainty in the IPO market.”
Counsel Health is an AI-powered healthcare platform that combines a chat-based medical experience with access to licensed physicians. Its service was integrated into the Oura app in June.
Users can connect with Counsel’s medical AI to get personalized medical advice, and chat with a physician when needed, all within the Oura app. Now, the companies plan to expand on their existing partnership to build across preventative care, acute care, and specialty and chronic care.
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