Oura is acquiring medical AI chatbot startup Counsel Health
Wearable tech company Oura is acquiring AI-native primary care startup Counsel Health for $625 million. The deal aims to integrate biometric data from Oura rings with AI-driven medical insights and direct access to physicians.
Why it matters
This acquisition signals a growing trend of hardware companies moving into clinical health services by leveraging AI to bridge the gap between consumer wearables and professional medical care.
Oura announced its quarterly earnings today and said it agreed to acquire Counsel Health for $625 million, after adding the company’s AI chatbot to its app earlier this year. Counsel Health calls itself an “AI-native primary care company,” using the app to deliver AI-generated responses and insights based on users’ health data reported from their wearables that can then proceed to a conversation with one of its in-house physicians.
Oura says it expects the deal to close before the end of the year.
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