Miami Heat to play as Vice City from Grand Theft Auto VI for single game, with new court and uniforms - Yahoo Sports
The Miami Heat are partnering with Rockstar Games to rebrand as 'Vice City' for a single NBA game to promote the upcoming release of Grand Theft Auto VI. The event will feature custom uniforms and a themed court design.
Why it matters
This collaboration highlights the massive marketing scale of the video game industry and its increasing integration with professional sports.
The NBA provided a demonstration of just how large the marketing budget for Grand Theft Auto VI is on Friday.
The Miami Heat announced they will undergo a transformation called "A Night in Vice City" during their game against the Milwaukee Bucks on Nov. 18, a day before the video game developed by Rockstar Games releases worldwide on PlayStation 5 and Xbox Series X/S.
The Heat say the game will feature a special court "built for Vice City," the reimagining of Miami featured in GTA 6, as well as a new uniform. Merchandise from the collection is already on sale .
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