Miami Heat tease release of new 'Vice City' jerseys on the night before 'Grand Theft Auto VI' release
The Miami Heat are launching new 'Vice City' themed jerseys to coincide with the upcoming release of the video game 'Grand Theft Auto VI'. The promotion includes a themed court and merchandise, marking a unique collaboration between the NBA and the gaming industry.
Why it matters
This collaboration represents a growing trend of cross-industry marketing between professional sports and major entertainment franchises to capture younger demographics.
November will see the launch of what is easily the biggest video game release of all time, and maybe the biggest entertainment release full stop, when "Grand Theft Auto VI" hits shelves. Or hits the PlayStations of those of us who pre-ordered it (*raises hand*). The game takes place largely in "Vice City," a fictionalized version of Miami, and it looks like the Miami Heat are getting in on the promotion. CLICK HERE FOR MORE OUTKICK SPORTS COVERAGE The team announced on Friday that they will debut their new "Vice City" jerseys on November 18 against the Milwaukee Bucks (which is a notable matchup for another reason), the night before GTA VI's big November 19 release. According to the team's website, the Heat's new duds will be "new, completely reimagined" getups for the occasion.
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