Meta is expanding its AI agent Muse to small businesses
Meta is expanding its AI agent, Muse, to small businesses, offering integrations with popular tools like Shopify, Slack, and QuickBooks. This move is part of a broader strategy to monetize AI by targeting the enterprise and small business markets.
Why it matters
Meta's push into enterprise AI tools represents a significant effort to compete with OpenAI and Google for business-to-business market share.
Meta announced on Tuesday that it’s expanding its AI agent Muse to small businesses and adding new integrations including Shopify, Dropbox, Slack, and more. The tech giant says the agent can help owners run their business and find new customers.
By plugging Muse into the software that small business owners are already using to manage sales, operations, and marketing, Meta is betting that an AI agent with context of a company’s whole operation will be more useful than a standalone chatbot, as it continues to compete against rivals like OpenAI and Google.
Muse can also link to Instagram professional account analytics, Facebook Pages, and Meta ad accounts. Meta says the AI agent also knows what a business sells, how a brand sounds, and what customers ask about most.
Additional integrations include Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom.
Also covering this story
7 other newsrooms covered this event. We read each version separately.
Senate Democrats are grilling Meta, Amazon, Google, and Microsoft over AI tax breaks
Maybe don't let Muse run your Facebook Marketplace account
Meta’s Muse AI sent a YouTuber’s address to a stranger
Meta now wants to sell AI to companies, hires MongoDB CEO to take on Microsoft, Google
A YouTuber says Meta's Muse gave his address to a Facebook Marketplace buyer: 'A guy just showed up at my door'
Meta, Google, Amazon, Microsoft draw Warren questions about AI tax breaks
Meta To Launch VR Glasses Amid Wearables Backlash
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in