K-pop and warrior suits: Asia hopefuls seek Eurovision glory
The first Asia edition of the Eurovision Song Contest is taking place in Bangkok, featuring contestants from 11 nations. The event highlights the cultural diversity of the region, ranging from K-pop performers to traditional Mongolian singers.
Why it matters
The expansion of Eurovision into Asia demonstrates the growing influence of regional cultural platforms and the use of entertainment as a tool for soft power.
Malaysian contestant Aina Abdul is already a star in her home country, known for powerful vocals and extravagant outfits (Lillian SUWANRUMPHA) Singers from 11 nations will compete Saturday in the first Asia edition of Eurovision, the televised contest known for its lavish outfits, soaring vocals, geopolitics and the tantalising possibility of global stardom.
A Mongolian government adviser, a K-pop star and a Bhutanese singer on his first trip abroad are among the contestants performing live at the Eurovision Song Contest Asia in Bangkok, potentially watched by millions on TV and online.
"It's very important for me to show up, to show respect to our ancestors on this big stage," Mongolian singer Beck told AFP.
Resplendent in an orange and gold traditional outfit he described as a "suit of a warrior", his song tells of a fighter who laments the loss of his true love.
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